Media Partners

Dubai Muscle Show would like to thank each of our partners for their continued support.

You can find out more about our media partners by visiting the Media Partner page here.

If you would like to become a partner of the show, please email us at


SFME (Sport & Fitness Middle East) is the Middle East region’s No.1 magazine of choice for active, intelligent men and women who want to make the most of their physical, professional and emotional lives.  As well as regular features with the world’s biggest sports stars and the lowdown on all the latest events, SFME promotes fitness, health, nutrition, travel and lifestyle.

SFME’s partnership with the world’s biggest gym network, Fitness First, means exclusive access to the club’s 120,000 members and expert coaches in the Middle East through a rapidly expanding network of clubs.


Men’s Health is the world’s largest men’s magazine – with 37 editions in 60 countries and a combined readership of 12.9 million magazine readers and 14.9 million online readers monthly. Over 2.2 million copies are sold every month in the US alone.

Men’s Health is the driving force for self-improvement amongst men looking to boost their health, style, fitness, finances, relationships, knowledge, image and career. Men’s Health Middle East readers truly do have the desire to become a better man.

Using advice from internationally recognised experts, Men’s Health Middle East delivers trusted, independent and up to the minute information to help men excel at life and business.



myUAEguide is an information portal promoting events and exhibitions in the UAE. We also have classifying listings for cars and properties. We are media partners with 50% of the major exhibitions in the UAE.

Currently, we have a high quality database of over 360,000 contacts, people that have opted into receive communication from myUAEguide. These contacts want to know what is happening in the UAE and we are helping them do that.

Lifestyle ME is a leading authority in the realm of entertainment and is considered as one of the most diversified and well-read publications in the region.

Lifestyle carries dynamic, interactive, and unique editorial content that captures the interest of college students, urban young professionals as well as young families. is the UAE’s health and fitness network which puts the UAE’s health & fitness scene at your fingertips and makes it easy to get involved in living a healthy, active lifestyle.

Online you can easily find fitness services and professionals in the UAE, discover fitness events and courses coming up, find fitness jobs, and stay up to date with the latest articles including UAE fitness news, new club openings, Q&As, recipes and more.

FitnessLink also provides industry networking opportunities, organizes the UAE’s fitness industry awards (FIT Awards) and offers event electronic timing services.

The go to page for everything fitness related in Dubai! Tag us in your vids and pics and use #fitnessindxb

B4U Aflam is part of the B4U network that has been successfully
entertaining and enchanting its Arab viewers, with unlimited Bollywood content
customized in Arabic language, in Saudi Arabia and throughout the MENA
B4U Aflam was an instant favorite among the Arab audience soon after its launch
due to its largest library of movies, music and other entertaining content.
B4U Network, the parent company, is jointly owned by Laxmi Mittal group
of companies and Eros International – the biggest cinema production
and distribution company in the Indian film industry.
The free to air channel is available on Nilesat – frequency: 12418 MHz Horizontal across all the leading networks, STC, Mobily, OSN, Du, Etisalat.
B4U Plus is the richest and biggest source for unlimited entertainment from Bollywood – the home of Indian cinema. 
B4U Plus has dedicated its efforts in bringing Bollywood to the Middle East with the very best in Indian entertainment. It is one the first channels targeted at the South Asian audience in the Middle-East, keeping them connected to their home through the world of Bollywood.
This hybrid Free-to-Air Channel is available on the Nilesat platform showcases the latest releases as well as classic movies, music based shows, lifestyle shows etc. to keeps its viewers entertained.