DMS Active

Squat Wolf

United Arab Emirates

Founded by Anam Khalid and Wajdan Gul, a wife and husband team who are inspired by the journey of 

Anam and Waj realised there wasn’t an activewear brand with an exact match to their values. They wanted something that shared their honesty and integrity, and with a True Athletic Fit.  Products that worked as hard as they did and were crafted for well earned physiques.

From the love of gym and community, SQUATWOLF was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger.

SQUATWOLF grew exponentially over the following few years, initially 
in the Middle East, but very quickly on a global scale  serving customers and athletes in 120+ countries.