We regret to announce the postponement of Dubai Muscle Show, Dubai Active & Dubai Active Industry, collectively the Middle East’s largest Fitness & Wellness Exhibition, to the new dates of 28 – 30 October 2021. However, the NPC Dubai Muscle Pro Qualifier will still take place in January 2021, as a stand-alone bodybuilding competition.

The decision follows discussions with relevant authorities and stakeholders, and comes as Covid-19 continues to cause disruptions, with ongoing prospects of travel restrictions and quarantines.

As part of our new partnership with Rimini Wellness, we have been looking forward to bringing together the Rimini Wellness network with our own international community in-person, and providing a platform for all our clients and visitors to engage with each other. The health, safety and wellbeing of our visitors, exhibitors and staff remains our number one priority and we thank all stakeholders for their continued understanding and support as we navigate the unprecedented challenges of the pandemic.

The shows will return from 28-30 October 2021 bigger than ever, with brand new features, competitions and globally renowned talent. Our partners and exhibitors will be supported with further opportunities throughout the year as we build up to a hugely successful exhibition. We also have plans for some interim projects that will serve the fitness community, including our recently announced Dubai Muscle Pro Qualifier, which has seen huge numbers of registrations in the past week. We invite our clients and customers to get involved in these new and exciting opportunities, as we build towards a fruitful and prosperous 2021 for the global wellness industry.

Our industry is strong and resilient with a bright future and we look forward to uniting the fitness community and delivering our most exhilarating event yet in 2021.

The show will go on! 28-30 October 2021, Dubai World Trade Centre.