Over 250 leading fitness brands come together to promise a truly unmissable experience! Compete with friends in exciting fitness challenges, competitions and browse your favorite brands with the likes of Team Nogs, Bang Energy, Applied Nutrition, Squatwolf and Gymnation in attendance.

Don’t forget to sample the latest must-try products, get a selfie with your favorite athletes and of course, get your hands on those all-important samples.

Dubai Muscle Show is BACK, and we can’t wait to see you all once again!

Renowned prep/physique coach, Dr. Layne Norton will be hosting exclusive sessions at the UAE Exercise Professionals Summit hosted at Dubai Active Industry. In these sessions hear from one of the most trusted and recognized names in the industry as he discusses energy balance and Muscle building nutrition! Layne will also be joined at the event with APD Holly Baxter as she covers Metabolic Adaptation and a number of unmissable topics for discussion.

Much confusion exists regarding energy balance ie calories in vs. calories out (CICO). This has led to some nonsensical claims on social media and even the news media regarding the validity of CICO. In this epic talk, Dr. Norton breaks down CICO on every level by explaining what it is, what it isn’t, and why people are so confused on this topic. After this talk you will thoroughly understand CICO and how to apply it to yourself or your clients.”

Muscle building nutrition may seem daunting based on the slew of misinformation online.